Search & demand
Where your customers are actually looking, where you already have momentum, and which of it has genuine commercial potential.
The Growth Investigation
Find out what's holding you back — and what your competitors have missed.
I investigate your business, your search market and the competitors actually taking your customers. You get the evidence, the openings they've left open, and the three moves I would make next.
One person does the work, signs their name to it, and tells you plainly when the answer is don't spend the money yet.
Read the real thing before you decide. No email required to read the sample.
€149one-off · no retainer
3–5 daysfrom brief to report
3 movesnot 147 warnings
Rolf Stenberg
Analyst · Global Web Technologies
I research every investigation myself and put my name on the conclusions. Software helps with the gathering. The judgement is mine, and you can come back to me about it.
Building and marketing web products since 2010 · Dublin, Ireland
What this is not
- Not an automated crawl report
- Not a rankings promise
- Not a pitch for a retainer
- Not written by a persona
The promise
If I find nothing worth acting on, you don't pay.
Some businesses are already doing the right things. If I investigate yours and the honest conclusion is that there's no opening worth the effort, I'll tell you that, send you the evidence anyway, and refund you in full.
I would rather return €149 than manufacture a recommendation to justify it. The whole point of an independent investigation is that it can come back negative.
I'm not paid by the number of recommendations I manufacture.
How I think about it
Most audits start with a checklist. That's the wrong question.
Broken links, page titles, site speed — those can matter. But they don't answer the only question worth €149 of your attention: where is this business actually missing opportunities or wasting money?
Competitors & gaps
Who is winning, where they're stronger, and — the part most audits skip — what they appear to have left uncovered.
Advertising & waste
Where paid activity may be buying the wrong searches, audiences, locations or clicks, where the evidence supports saying so.
Content & authority
What deserves improving, creating, or leaving alone. A search volume number is not a business case.
Conversion & journey
Whether your offer and landing experience match the demand I'm finding, where the available data lets me judge it fairly.
Emerging openings
Regulation, market shifts and changing search behaviour that may open a door before it becomes obvious to everyone.
A real finding, from the sample investigation
This is the shape every finding takes.
Evidence
Search Console showed the VAT Invoice Requirements guide averaging around position 16.9, with several specific VAT invoice searches ranking higher still.
Interpretation
Google was already associating the site with this subject, despite its limited recent search history. That association is an asset, not a gap.
Decision
Strengthen the existing resource first, rather than publish another unrelated accounting article.
Update — don't create
Facts are facts, estimates are estimates. Where something is my interpretation, the report says so.
Every investigation ends the same way: if this were my business, here are the three things I'd do next.
The highest-priority move
What I'd do, why, the evidence behind it, the likely commercial value, the effort, and how confident I am.
The second move
The next action that deserves your time, money or attention — with the reasoning left visible so you can disagree with it.
The third move
Something to create, improve, test, investigate — or stop. If the evidence says wait, the report says wait.
The complete sample
Don't take my word for any of this. Read one.
I ran a full investigation on MyLedgerBook.ie as a real test of the method — a real business, real Search Console data, real competitors and real decisions to make. No cherry-picked screenshots, no redactions. The whole report, exactly as a client receives it.
If it isn't obviously better than what you'd get for €20 elsewhere, don't buy it.
Read the complete report (PDF) →Opens in a new tab · no email required
Who actually does the work
One analyst. Named, reachable, accountable.
I'm Rolf Stenberg. I've been building, marketing and running web products from Dublin since 2010 — my own, mostly, which means I've spent my own money on the advertising, written the content that didn't rank, and learned which of it was worth doing.
That's the perspective you're buying. Not an agency's junior analyst working through a template, and not a name invented for a website. When you read the investigation, you're reading what one person concluded — and you can email that person and argue with them.
Research tools and AI help me gather and cross-check. They don't decide anything. Every conclusion in your report was reached, reviewed and signed by me.
- Dublin, Ireland
- Building web products since 2010
- Working with businesses internationally
How it works
Tell me about your business first. Pay only once I've said yes.
I don't take money from a business I can't help. The brief takes about five minutes, and I read every one myself before anything is invoiced.
- Step one · freeSend the brief
Your website, your market, your customers and what you're trying to achieve. Five minutes, no payment, no card.
- Step two · freeI tell you honestly
Within one working day I'll say whether I think there's something worth investigating. If there isn't, I'll say so and there's no invoice.
- Step threeThe investigation
I research your business, competitors, search environment and advertising signals. If I need Search Console or Ads data, I'll explain exactly why. I never need your password.
- Step fourYou get the report
A complete PDF with findings, evidence, confidence levels and the three actions I'd prioritise. Yours to keep, implement, or hand to your agency.
Start with the free brief
No payment at this step. I'll reply personally within one working day, and I'll tell you if I don't think it's worth your €149.
Send my free brief →Or email me directly: investigations@globalwebtec.com
Already decided?
If you'd rather skip the brief and go straight ahead, you can pay now and complete the same questions immediately afterwards.
Pay €149 and start now →Is it worth €149 for your business?
Probably, if you're already spending on advertising, SEO or content and can't tell what's working. Or if competitors seem to be pulling ahead and you don't know why. Or if you're getting traffic but not enough business. Or if you're about to spend real money and want an independent second opinion first.
One poor advertising decision caught, one overlooked opportunity found, or one expensive piece of work you didn't need, could repay this many times over. But I won't promise that it will. I'll tell you what the evidence supports.
Already have an agency?
That's fine — I'm not asking you to replace them. Give them the report. A good agency will be perfectly comfortable discussing independent findings with you, and a defensive reaction to one tells you something in itself.
What I won't do.
Promise you #1 rankings
Nobody can honestly guarantee them. Anyone who does is telling you something else about themselves.
Manufacture recommendations
Three good decisions beat fifty generic suggestions padded out to justify a fee.
Confuse volume with opportunity
A keyword number is not a business case. Demand you can't convert isn't demand.
Hide uncertainty
Where the evidence is weak, the report says so and marks the confidence level.
Push you into a retainer
This is a one-off. Implement it yourself, give it to your agency, hire somebody else, or do nothing.
Pretend software did a person's job
Tools and AI assist the research. The conclusions are mine, and my name is on them.
Common questions
Before you send the brief
Is this an SEO audit?
No. Search visibility is an important part of the investigation, especially when customers use Google to find businesses like yours, but the Growth Investigation goes further. I investigate your market, relevant competitors, what they are doing better, what they appear to be missing, and which opportunities may be worth pursuing.
Do I have to pay before you look at my business?
No. Send the free brief and I'll tell you within a working day whether I think there's something worth investigating. Nothing is invoiced until I've said yes and you've agreed to go ahead.
Do I need to give you access to my accounts?
Not to begin. I start with what I can investigate independently. If private data would materially improve an important finding, I'll explain what would help and why. I never need your password.
Will you implement the recommendations?
The €149 investigation is analysis, not implementation. If I can help with something further, I may offer it separately. You are free to use me, your existing agency, somebody else, or implement the work yourself.
What if you don't find anything useful?
I don't manufacture findings to fill pages. If the evidence is limited, the report will say so and explain what would need to be learned next — and if there's nothing worth acting on at all, you get a full refund.
I'm not in Ireland. Does that matter?
No. I investigate the market that matters to your business. For an Irish company that means Irish competitors, Irish search behaviour and Irish sources. For a UK, US, Canadian, Australian or New Zealand business, it means theirs.
Your business · your market · your competitors
Find out what deserves your attention — and where your competitors left the door open.
Send the brief. I'll read it myself and tell you honestly whether there's something here worth investigating. Free, and no obligation either way.
Rolf Stenberg
Analyst
Global Web Technologies
Dublin, Ireland